Manny Machado models the Padres jersey, to be worn next season, with Motorola’s logo. Photo credit: mlb.com/padres
The Padres set the pace this week, becoming the first Major League team to partner with a corporate sponsor to provide a jersey patch on uniforms beginning next season.
Motorola, the Chicago-based telecommunications giant, will do the honors, the team announced, with a version of the Motorola “batwing” logo to be featured on the shoulder of different versions of the Padres uniform.
The partnership, which was unveiled with a video featuring third baseman Manny Machado and pitcher Blake Snell, is not limited to the jersey patch.
The corporation also will serve as the presenting partner of the Padres Hall of Fame, including all-new interactive technology displays and product integration throughout the exhibit.
Additionally, Motorola is prominently featured on signage in left field and in various locations throughout Petco Park.
“Motorola and the Padres share a commitment and passion towards creating meaningful consumer experiences,” said Rudi Kalil, VP and general manager, North America at Motorola. “Being woven into the San Diego Padres jersey is an exciting and pivotal moment for the Motorola brand and our innovative product line, and we’re thrilled to connect with Padres and worldwide baseball fans through this first-of-its-kind MLB partnership.”
This season, Motorola also will serve as the smartphone partner of the Padres and be a part of sponsoring the Padres’ annual Back to School shopping event, which provides school supplies and clothing to underserved youth.
“We are thrilled to partner with a quintessential and innovative brand like Motorola to bring cutting-edge technology, design, and performance to Petco Park,” said Padres CEO Erik Greupner. “Motorola’s iconic logo on our jersey is a perfect alignment with our Padres brand, and we look forward to teaming up to provide a great experience for our fans.”