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Tuesday, October 4, 2022

Supervisors Consider Expanded Neighborhood Signage Program for Unincorporated Areas

PoliticsSupervisors Consider Expanded Neighborhood Signage Program for Unincorporated Areas

An example of signage in Chula Vista. Photo by Chris Stone

The San Diego County Board of Supervisors Wednesday discussed enhancing a program to make decorative identification signs more affordable for unincorporated communities, including possible fee waivers.

Supervisors unanimously directed staff to return with a proposed ordinance in three months.

The county will also look into prioritizing funding for lower-income communities, including signage cost examples and a cap on what the county would spend. The cost per sign could range from $10,000 to $20,000, depending on the design and permitting requirements.

Identification signs, like the one in the southwestern town of Lakeside or various city of San Diego neighborhoods, span across a main street. The county’s existing signage guidelines cover size, location and aesthetics.

Wednesday’s community sign agenda item originally focused on District 5, represented by Jim Desmond. However, Desmond also asked for an expanded program that offers as much flexibility as possible.

Board Chairman Nathan Fletcher said that along with strengthening community ties, such signs also foster a sense of identity.

During a public hearing, several planning group representatives urged supervisors to expand the program.

Eileen Delaney, chairwoman of the Fallbrook Planning Group, said community signs improve aesthetics, and support businesses and the rural way of life.

Delores Chavez Harmes of the Valley Center Community Planning Group said signs would also help slow traffic on busier roads, which is critical as rural communities like hers grow.

City News Service contributed to this article.

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